The metaverse is described as a persistent and ever-evolving virtual universe, where users can interact in real-time in a shared digital environment. This may involve elements of augmented reality, virtual reality, online gaming, social media, and other immersive technologies.
According to a Bloomberg analysis, the metaverse market is projected to reach an estimated $800 billion by 2024. As we move into the era of Internet 3.0, marketers are recognizing the boundless marketing opportunities presented by this immersive experience, which presents significant opportunities for building brand awareness and engagement.
By MAHA KABBAJ
Leave a Reply